TRS Tips #2: Twitter: Registration and Event Ideas

Written by on 08-03-2009

In part 1 of our Twitter article, we discussed some of the basics of Twitter. In part 2, we are focusing on how to use Twitter to enhance communication between your participants as well as maximize the amount of participants attending your event.

Before Registration

  • Post registration and event details (dates, locations, price)
  • Mention early bird discount information

Launch Day

  • Announce that you are open for registration and include a link to your sign-up page. (use short URL like

During Registration

  • Remind followers about certain sections closing or needing more volunteers / participants for other sections.
    Example: @2009SeniorGames“Ok it’s crunch time! Still looking for volunteers! Please help us out. Only 4 weeks til the Senior Games!”
  • Offer twitter-only discounts or giveaways.
    Example: @IndyTennis“Gr8 offer 4 the Finals today!! First 10 fans who come 2 the box office & say code Dell-Championships get 2 free tickets to today’s finals!!!”

After Registration

  • Inform followers that registration has closed.
  • Thank them for registering for your event.

Before Event

  • Send out reminders of the event from 1 week up to the day before it begins.
    Example: @Botanic – “90K plants are unloading at Denver Botanic Gardens today for the Plant Sale that begins this Friday, May 8th.

During Event

  • Post event news and useful status information.
    Example: @DCI_Tour“Gates are now open and large crowd is filing in. Lots of Atlanta area students are going to see live drum corps for the first time today!!”
  • Take photos from the event and post them to your twitter account. (TwitPic or yFrog)
    Example: @DCI_Tour“Troopers taking the field in San Antonio.
  • Post news media stories about your event. (retweet if they’re on Twitter)

After Event

  • Thank everyone for attending.
    Example: @MusicForAll“Thanks to everyone who made the 2009 Music for All National Festival a success!”
  • Share photos/videos from the event on sites like Flickr, YouTube, Vimeo and link to it from Twitter.
    Example: @nationalFFA“Check out our new channels on YouTube ( and SchoolTube: ( Watch our videos and upload your own!”
  • Send out information about next year’s event as it becomes available.
    Example: @500festival“2010 OneAmerica 500 Festival Mini-Marathon is scheduled for May 8, 2010. Register online at”
  • Run a survey/poll to gather feedback from your event. (TwtPoll)

Stay tuned for our final piece of the Twitter article: Tips and Tools. If you have any additional registration and event ideas that we should add to our list, please post a comment and let us know. Thanks!

Post a comment or leave a trackback: Trackback URL.


  1. Florence May

    Posted August 3, 2009 at 9:15 am | Permalink

    How does TwtPoll compare with Survey Monkey?

  2. Florence May

    Posted August 6, 2009 at 6:19 pm | Permalink

    Just talked with Neal Moore, PR guru. He coaches his clients on how to use social mediums for the biggest impact. One trick of the trade is to enlist “celebrity guests to twitter” leading up and during events. Great idea.

Post a Comment

Your email is never shared. Required fields are marked *